Shoeniverse

Shoeniverse

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Process: Enterprise UX & Data Visualization

Process: Enterprise UX & Data Visualization

Process: Enterprise UX & Data Visualization

Tools: Adobe XD & Illustrator

Tools: Adobe XD & Illustrator

Tools: Adobe XD & Illustrator

App: E-commerce

App: E-commerce

App: E-commerce

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About the project

About the project

About the project

Problem

Creative websites often look good but fail to convert

Many designers and agencies build beautiful sites that lack clear messaging or structure, leaving visitors unsure what to do next. The result is wasted traffic and missed opportunities to turn interest into real clients.

Solution

A clean, conversion-focused site that means business

Deliver helps creatives present their work with purpose and precision. Its bold visuals, smart layout, and smooth interactions guide visitors naturally toward contact or purchase — creating a portfolio that not only looks great but performs.

Context of Use

University students increasingly rely on digital wallets and subscriptions, but most campus services remain disconnected. Apps like Apple Wallet, Google Pay, and UNiDAYS have raised expectations for a single, streamlined experience. UniVerse responds to this by unifying payments, student discounts, and subscriptions into one app.

Mind Map

This mind map sets the stage by illustrating the interconnected problems around student financial struggles, discount discovery, and campus payment complexity. It outlines key domains like budgeting, subscriptions, and tech integration which shaped the problem space.

Visual Abstract

This mind map sets the stage by illustrating the interconnected problems around student financial struggles, discount discovery, and campus payment complexity. It outlines key domains like budgeting, subscriptions, and tech integration which shaped the problem space.

Process Overview

Stanford d. Design Process


The UniVerse project was structured using the Stanford d. design process, supported by participatory design methods at multiple stages. Each phase integrated direct user involvement from discovery and co-ideation to testing and refinement ensuring the final solution was informed by real behaviours, expectations, and feedback loops.

Interveiw Planning

Created a semi-structured guide to explore students' financial habits, discount awareness, and subscription tracking. The interviews balanced consistency with flexibility allowing users to share unplanned insights.

Participant Recruitment Strategy

To gather meaningful insights, I recruited university students who actively manage subscriptions, student discounts, and campus payments.

Hero Section
Hero Section
Hero Section

Case Study
Case Study
Case Study

Services Roll
Services Roll
Services Roll

Work Experience
Work Experience
Work Experience

Client Review

Client Review

Client Review

Finally a portfolio that doesn’t waste my time. I uploaded my projects in an hour and it just works. Simple, fast, and clean — exactly what I needed.

Daniel Carter

Creative Director

See also

See also

See also

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Universe

UniVerse is a mobile-first wallet app tailored for students. It centralises student discounts, subscription tracking, and campus payments into one seamless platform.

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